The present study was aimed at replicating Kesebir and Oishi’s (Psychological Science, 21, 1525-1532, 2010) results who documented a spontaneous self-reference effect on memory for birthday dates. The spontaneous self-reference effect was replicated using the dependent measure that Kesebir and Oishi used in their original study: the average distance between participants’ own birth month and the months they could remember was significantly smaller than the average distance between the own birth month and the months they could not remember. In addition, the self-reference effect was also evidenced by inspecting another dependent measure i.e., the proportion of correct recall of birth month. The proportion of correct recall was significantly higher for the target persons who were born on the same month as the participants than for those who were born on a different month.