Opinion article and commentariesVol. 124, 2024/2 - 120 pagesSpecial Issue Introductory note Associations are all we need Associations: more than connections and statistics Radical associationism: Back to the future, or fast forward to the past? All You Need is LUV Associations, chunks, hierarchies, attention, and analogy: What do we need? … thanks to high-order associations The pitfall of neurobiological reductionism Free association is all we need? Associative Learning, from Conceptualization to Implementation Author’s response. Better not to yell “URA” too fast